Clean Beauty: The Non-Toxic Trend

One of the most significant parts of the personal care industry, “clean beauty,” is also one of the most misinterpreted. Just like the term “natural,” clean beauty is not explicitly defined by the Food and Drug Administration, and because of that, there are no production standards or transparency that tells buyers whether an item is “clean” or not. Despite the confusion, clean beauty products are still exploding in popularity. These products can make a meaningful positive impact on personal wellness and environmental sustainability.

The accompanying graphic explains the term and gives excellent guidance on how to choose clean beauty products for your everyday beauty routine.

As the resource points out, clean beauty has a fairly simple definition: It means nontoxic. Clean beauty products can have natural ingredients, synthetic ingredients, eco-friendly ingredients, and preservatives, as long as none of those ingredients are toxic. This is a critically important point and the point of confusion for many consumers. Terms such as clean beauty and nature cannot be used as synonyms, and we can’t assume that all synthetic ingredients are bad. An ingredient can be natural and toxic, and a preservative can be synthetic and nontoxic.

This image does a great job providing the most important information to help users get started in selecting clean beauty products. However, buyers must do additional research and analysis to get an accurate and reliable idea about which products are truly clean beauty. To learn more about clean beauty products and why you should be using them immediately, please read the accompanying resource.

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